Less cost. Stronger culture. Full operational restructuring delivered.

Overview

Stratum SaaS is a B2B software company based in Amsterdam providing workflow automation tools for mid-market operations teams across Europe. Founded in 2018, Stratum had built a strong product with a loyal early customer base but was struggling to scale revenue beyond an early plateau despite a growing market opportunity around them.

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The Challenge

Stratum came to V ACT Management Services with three interconnected problems that were quietly compounding against each other. Their growth had stalled, operational inefficiencies were increasing costs, and a fragmented digital presence was making it difficult to attract, convert, and retain high-value.

• Broken pricing model undervaluing the product
• Misaligned sales motion failing at enterprise level
• No clear market positioning or differentiation

Our Approach

V ACT Management Services began with a full 30-day discovery sprint before making a single recommendation. We interviewed customers, shadowed sales calls, audited financial data, and mapped every stage of the buyer journey. Only then did we build the plan.

Discovery & Diagnosis:  Weeks 1–4 Full audit of pricing, sales motion, messaging, and customer data. Interviewed 24 existing customers and 11 lost deals to understand the real reasons behind stagnation.

Strategy Design: Weeks 5–10 Rebuilt the pricing architecture from scratch based on value delivered. Redesigned the sales motion for enterprise buyers. Developed new positioning and messaging framework grounded in customer outcomes.

Implementation & Embedding: Weeks 11–32 Embedded two V ACT Management Services consultants inside the Stratum revenue team full time. Trained the sales team on the new motion, introduced a new outbound engine, and launched a product-led growth layer for the SMB segment.

Handover & Sustainability: Weeks 33–52 Transferred all systems, frameworks, and processes to the internal team. Built an accountability structure so the team could sustain and compound results independently without ongoing support.

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The Solution

We implemented a comprehensive growth strategy that aligned operations, marketing, and sales around clear objectives. By streamlining processes, optimizing customer acquisition channels, and strengthening internal capabilities, we created a scalable foundation that accelerated growth.

• New three tier pricing architecture
• Redesigned enterprise sales motion
• Outcome first positioning framework
• Product led growth layer for SMB segment

The Results

The transformation delivered measurable impact across every area of the business. Revenue increased significantly, customer acquisition accelerated, and operational efficiency improved. Within twelve months, Stratum achieved 187% growth, strengthened market positioning.